Auto Fix
AutoFix is a Texas based auto repair facility operating since 1998. Originally dealing only with the upkeep of foreign cars, they decided in later years to branch out into domestic auto repair.
2010-2012
Print Marketing
Photoshop, Illustrator
Logo Progression
The owner of Auto Fix tasked our company with bringing their branding away from exclusively import business to general auto repair. He wanted a warmer, more nostalgic feel to the logo and marketing materials. I designed this logo that uses a playful scrip font inspired by lettering worn on baseball jerseys. The colors are bright and harken back to an earlier time in American history.
MARKETING & USAGE
The first placement of the logo was on the company’s marketing materials, followed by their uniforms and signage.
