BCA HOTEL GROUP
The owner of The BCA Hotel Group wanted a logo to represent his variety of hotels here on the east coast. Owning properties such as GLO Best Western, he wanted to keep his branding consistent and bold.
2019
Logo Design
Illustrator
A Fresh Identity
The owner of The BCA Hotel Group wanted a logo to represent his variety of hotels here on the east coast. Owning properties such as GLO Best Western, he wanted to keep his branding consistent and bold.
Homage To The Kids
B, C and A are the initials of the client’s daughters. After having established this thriving company, his son Kevin was born so he wanted to incorporate this into the logo somehow. After some a few iterations, I came up with the crescent moon. The logo is bold, modern and reflects the industry with a subtle wink to his son’s first initial.
