BOARWOOD

While in school at Asheville Buncombe Technical Community College, I created a series of businesses by which to model logos and websites. Boarwood was one of the first. A pub where you can go to feel like you’re in the great out doors, right down the road. The tag line for the new pub is “All the Best Parts of Camping”.  Growing from the idea that even the woodsiest outdoorsman, hates to break down camp, the open air bar would be set up as a hive of ready-to-go camp sites, all you need to do, is add fire.

2016-2017

Branding / Marketing

Photoshop, Illustrator

LOGO DESIGN

The badge style logo is reminiscent of a patch you might earn for setting up a camp site in the forest.  The “Brothers” font used here is a rustic, non symmetrical one that was inspired by a turn of the century letterhead.

MARKETING

The marketing materials are printed on cold pressed paper with a natural, unfinished feel. The texture alone will make you think of the brand.