PAPER CITY
PaperCity is a Texas luxury lifestyle magazine known for its topnotch stories, standout photography and innovative approach. With an average household income in excess of $235,000, PaperCity readers are Texas’ top influencers, power players and aspirational spenders. For years I had the opportunity to work with fashion designers across fashion’s upper crust, designing marketing for this influential magazine.
2010-2012
Print Marketing
Photoshop, Illustrator
Creating the Fashion
A native New Yorker, Neil Bieff started his own label label on Madison Ave. in his shop Genesis. Time spent in India gave him the knowledge of silks and hand embroidery that gives his fashion its distinctive look today. In a boutique apparel shop in Houston, TX, Leonard Rutan both designs fashion and curates shows for designers like Mr. Bieff. I was introduced to these masters of their craft through this eccentrically delightful man.
The Design
After the clothing lines were created, the models chosen and the photoshoots complete, I got to sit down with the fashion designers and bring their ideas for their ads and trunk show fly sheets to life.
