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As part of an re-branding assignment, I chose to design a new identity for a local periodical. This involved the development of a new logo, letterhead, advertisements, web site and branding guide.
STYLE AND LOGO USAGE GUIDELINES
The brand manual is a really great chance for a brand’s design team to explain the specific choices made for a brand. It establishes and enforces style to improve communication and ensure the brand is consistent across all platforms. This brand is meant to feel more industrial with the usage of the all caps, sans-serif fonts Gill Sans and Impact. The colors have been left intentionally ambiguous to allow for easy reproduction.
Letterhead
In keeping with the urban Asheville theme, the letterhead it topped with a reverse skyline image.
